Programme Overview:
Sino Real Estate Agency Limited and its holding, subsidiary and associated companies (“Sino Group”), in collaboration with the Hong Kong Housing Authority is proud to launch the “Well Being · Start-Up 2.0” Programme, a practical platform designed for young local entrepreneurs to enter and foster innovation in the retail sector. Sino group aims to provide certain retail spaces (shop or kiosk) across shopping malls such as tmtplaza, Olympian City and Citywalk etc for a duration of six (6) months. Participants will receive support on shop fit-out and marketing. Additionally, we will partner with local universities including Saint Francis University to organize a series of tailored career workshops, coaching sessions, and seminars designed to equip selected participants with in-demand industry knowledge and entrepreneurial skills.
Key Features:
• Participants will contribute 5% of monthly gross sales turnover as fees to support programme development.
• No deposit and advanced payment are required.
• Pre-equipped units with basic utilities (e.g., electricity, lighting, and basic fittings) to reduce upfront cost. • Aims to help entrepreneurs to gain hands-on experience, explore innovative business models, and unleash their creative potential.
Participating Malls:
• Olympian City
• tmtplaza
• Citywalk
• Island Resort Mall
• One North
Application Period:
From 2nd June 2025 (9 a.m.) to 22nd June 2025 (6 p.m.)
Eligibility:
• Hong Kong permanent residents aged 18–35 with a strong passion for entrepreneurship.
• Franchise projects are not eligible.
Application Process:
Participants must submit an online application via the programme website and email their business proposal and supporting documents to sino_wbsu@sino.com with the subject line: "Application for Well Being Start-Up 2.0 programme_ [Company Name]". All documents submitted will not be returned, Participants are advised to make their own photocopies. The information submitted will only be used for vetting and approving applications under the programme. Any missing information in the application will not be processed.
• Incomplete submissions will not be processed.
• Deadline for application submission: 22nd June 2025 (6 p.m)
• Result Announcement on or before 25th June 2025
• Programme commencement: 3rd quarter of 2025
Please take a screen shot on your phone and scan the QR code in Wechat to follow Olympian City in WeChat!
Terms and Conditions
Terms & Conditions:
1. Sino Group, “the organizer” reserves the absolute discretion to select and determine the eligibility of Participants or participants who submit proposals or apply to join the program (or any part thereof). The final decision on award results and eligibility rests solely with the Organizer. All decisions made by the Organizer are final, and participants may not raise any objections or disputes. The Organizer may, at its sole discretion, consider or disregard any requests or
objections without providing any reason.
2. In case of any dispute regarding the interpretation of these Terms and Conditions or any matter related to the program, the Organizer reserves the final decision-making authority, and participants shall not raise any objections.
3. Participants must submit monthly operational and financial reports to Sino Group by the 15th of the following month, ensuring compliance with formatting requirements for the purpose of calculating fees. Additionally, participants may need to submit a business audit report prepared by a certified public accountant within 60 days after the program concludes, covering the entire program period.
Participants are required to pay the calculated fee on the 1st day of the ensuing month after the submission of the monthly operational and financial reports.
4. Intellectual Property (IP) Ownership
• All IP rights related to the program, its content, and any materials distributed or presented during the program belong to the Organizer, program sponsors, and speakers free of charge.
• Upon completion of the project, the program deliverables and/or associated IP rights shall also belong to the Organizer free of charge.
• The Participants are deemed to grant Sino Group and the Organizer the license to use the Intellectual Property Rights subsisting in their respective photographs and/or videos. The foregoing license shall provide Sino Group and the Organizer the
right to edit, publish, print, use, adapt, translate, exploit, modify, include in a compilation, copy, disseminate, dispose, load onto servers, broadcast and/or transmit each participant’s photographs
and/or videos for advertising, promotional, display, and/or publicity purposes without any compensation, further permission, or notification.
• Without the Organizer’s prior written consent, participants shall not use, copy, or permit any third party to use or copy any trademarks, service marks, logos, brand names, company names, domain names, or other identifiers (collectively, "Marks") appearing in the program or related materials.
No IP Rights Granted
• Nothing in these Terms shall grant participants any legal or beneficial ownership, rights, or interests in any Marks or IP owned or licensed by the Organizer or its affiliates. All such rights remain exclusively with the Organizer, its affiliates, or authorized licensors.
5. Language Discrepancy: In case of any inconsistency between the English and Chinese versions of these Terms, the English version shall prevail.
6. The Participant as licensee takes and Sino Group as licensor grants to the Participant a non-exclusive right and licence for the right to use the License Area for the licence term (“Term”) as designated by Sino Group at the absolute discretion of Sino Group (“the Licence Area”). No exclusive possession of the Licence Area shall be conferred on the Participant and nothing in this Agreement contained shall be construed as creating a tenancy or of forming the relationship of landlord and tenant as between Sino Group (including the registered owner of the Licence Area) and the Participant. Selected Participants and the Organizer or Sino Group will enter into a separate License Agreement, containing but not limited to the terms and conditions stated herein, upon Participant acceptance to participate in the Program.
7. The Participant shall use the Licence Area solely for the [*] use and not for any other use or purpose. (“Permitted Use”)
8. The Participant is responsible at its own cost for all transportation,
installation, maintenance, repair, support and ancillary services with respect to the machines which are used to provide and support the services.
9. The Participant shall observe and comply with the terms and conditions of the Deed of Mutual Covenant, land document(s) and the Licence Area’s rules and regulations when using the Licence Area. The Participant's employees shall follow the reasonable instructions of Sino Group’s employees as may be given from time to time at the Licence Area, and shall not cause any nuisance to Sino Group and/or the owners, tenants, users or guests of the Licence Area.
10. The Participant shall throughout the Term keep the Licence Area in a clean and tidy condition and in good order at all times.
11. The Participant shall take the sole and full responsibility for the services and the machines rendered as contemplated in this Agreement. Sino Group takes no responsibility for any complaints and disputes arising from or relating to the services and the machines which shall be directly resolved between the Participant and such third party.
12. The Licence Area is provided to the Participant on “as is” and “as available” basis. The use of the Licence Area, including the safety and risk of installing and operating any services and/or machines thereat, are at the sole risk of the Participant.
13. The Participant shall not display any advertisement or promotional marketing materials of any third party at the Licence Area including the interior and/or the exterior of the Licence Area unless with the Sino Group’s prior written consent.
14. The Participant shall not use or allow anyone to use the Licence Area or any part thereof for any activities or business which are offensive, harmful, dangerous, noisy, noxious, noisome, illegal or immoral or which may cause excessive vibration or likely to cause fire risk or other hazard or which are, or may become, a nuisance or annoyance or disturbance to Sino Group or to the owner or occupier of any
neighbouring property; or which will or may infringe any intellectual property rights of other party.
15. The Participant agrees to: -
(a) observe such reasonable rules and regulations as Sino Group may make and of which Sino Group (as the case may be) shall notify the Participant from time to time governing the Participant’s use of the Licence Area; and
(b) comply with all relevant laws and regulations in the carrying on of the business and to comply with all ordinances regulations by-laws and rules and all notices and requirements of the appropriate government authorities in connection with or in relation to the Licence Area ( in so far as these relate to the Licence Area).
16. If any License Fee remains unpaid for 30 days after its due date (whether or not there has been a formal reminder from Sino Group) or if the Participant fails to perform or comply with any term of this Agreement, Sino Group shall be entitled to terminate this Agreement forthwith by written notice to the Participant.
17. Each of the parties agree to keep any confidential or proprietary information received from the other party confidential, which shall be used solely for the purpose as contemplated in this Agreement and shall not disclose the same to any third party except on a need to know basis.
18. No agency, partnership, joint venture, employee-employer or franchiser-franchisee relationship is intended or created by this Agreement.
19. The expression “Sino Group” in this clause shall include the Sino Group’s successors in title and this clause shall enure for the benefit of the Sino Group’s successors in title. Further, the expression “the registered owner of the Licence Area” in this clause shall include the successors in title of the registered owner of the Licence Area and this clause shall enure for the benefit of the successors in title of the
registered owner of the Licence Area.
20. The Participant may operate their business in the Licence Area for a maximum duration of seven months and subject to review of the business performance every two months. Sino Group or the Organizer will regularly review the participants' business performance. If a store is found to be operating unsatisfactorily, remains closed for an extended period or encounters other
unsatisfactory conditions, Sino Group reserves the right to require the participant to cease operations and return the Licence Area to Sino Group.
21. Notwithstanding anything to the contrary in the terms and conditions of the program, Sino Group and the Organizer reserve the right to disqualify a participant on the grounds that:-
(a) the participant (in the name of persons / limited companies) has engaged, is engaging, or is reasonably believed to have engaged or to be engaging in acts or activities that are likely to cause or constitute the occurrence of offences endangering national security or otherwise;
(b) the disqualification is necessary in the interest of national security; or
(c) the disqualification is necessary to protect the public interest, public morals, public order or public safety of Hong Kong.
For the avoidance of doubt, the word "engage" or its variants in this paragraph shall include but not be limited to aiding, abetting, counselling or procuring, and Sino Group and the Organizer shall not be liable to justify the said necessities.
22. Gross sales turnover
(i) Gross sales turnover (“GST”) means the aggregate amount of all sums:-
(1) received and receivable for selling of merchandizes and the service and for any information or promotional
materials of any third party and the service, including but not limited to those from its affiliates, sponsors or advertisers displayed or rendered at in or from or upon the Licence Area by any means by the Participant or any other person or body corporate;
(2) received and/or receivable for all goods including all kinds of gift or cash coupons sold, leased, hired, redeemed, displayed or otherwise disposed of or for goods or services supplied or rendered at, in or from or upon the Licence Area by any means (including ordering through telephone or internet) by the Participant or any other person or body corporate; and
(3) received and/or receivable by the Participant for or through the use and/or occupation of the Licence Area or any part thereof by any other person or body corporate.
Disclaimer and Limitation of Liability
1. The Organizer makes no warranties regarding the program, its content, or any materials presented. To the fullest extent permitted by law, the Organizer disclaims all implied warranties, including but not limited to quality, fitness for purpose, accuracy, error-free operation, timeliness, or merchantability. The program is provided "as is" and "as available". Views, opinions, and statements expressed by speakers, mentors, participants, or sponsors during the program are their own and do not represent the Organizer or its employees. The Organizer does not guarantee the accuracy,
completeness, timeliness, suitability, or validity of any information presented and shall not be liable for any errors, omissions, delays, or losses arising from such information.
2. To the fullest extent permitted by law, the Organizer and its affiliates shall not be liable for any direct, indirect, incidental, special, or consequential damages, losses, or injuries (whether foreseeable or not) arising from or related to the program, these Terms, or any associated matters.
3. The Organizer reserves the right to cancel, suspend, or terminate the program, modify any terms, or disqualify participants at any time without prior notice.
4. The Organizer is not responsible for any technical failures (e.g., computer/network errors, software malfunctions) that may result in lost, delayed, or misdirected submissions.
5. Participants consent to the Organizer publicizing their names and authorize the collection, processing, and use of their personal data for program communication, promotion, and marketing purposes. Data will be handled in accordance with the Organizer’s Privacy Policy (available at: [https://www.sino.com/en/personal-data- privacy-policy/]).
6. Providing personal data is voluntary, but failure to do so will result in ineligibility to participate.
7. The Organizer’s failure to enforce any right under these Terms does not constitute a waiver of such right. Any waiver must be in writing and signed by the Organizer.
8. Non-Transferability: Participants may not transfer any rights under these Terms, but the Organizer may freely assign its rights.
9. If any provision is deemed invalid or unenforceable, the remaining provisions shall remain in full effect.
10. Except as expressly stated, no third party has rights under Hong Kong’s Contracts (Rights of Third Parties) Ordinance (Cap. 623) to enforce these Terms.
11. These Terms are governed by and construed under the laws of the Hong Kong SAR. Any disputes shall be subject to the exclusive jurisdiction of Hong Kong courts.
12. Personal Data Collection: Collected data will be used for processing
applications, communications, identity verification, and program- related purposes, including internal research. Required data may include name, email, phone number, and age group.
13. For inquiries or alterations regarding personal data, kindly please contact the Project Manager via email (sino_wbsu@sino.com) or telephone: 8207-7320
Privacy Policy details: [www.sino.com].
14. “Event Terms” whenever appear in these Terms and Conditions shall mean any terms and conditions regulating the rights, liabilities and conducts of the Event Participants in their participating or purported participating in the Event which the Event Participants have to
observe, perform and comply with, including these Terms and Conditions, all terms, conditions and participation criteria which are applicable to the Event. Participants must acknowledge and understand all of the above terms.
15. The Participants agree to defend, indemnify, and hold harmless Sino Group, and its subsidiaries, agents, managers, and other affiliated companies, and their employees, contractors, agents, officers and directors, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to attorney’s fees) arising from: (i) the Participant's participation, use of and access to this program; (ii) the Participant's violation of any third-party right, including without limitation any right of privacy, rights of publicity or any intellectual property rights; or (iii) the Participant's violation of any law, rule or regulation of the Hong Kong SAR.
To Promotions
